Privacy Policy

Last updated: 12 August 2026

Betterknownas respects your privacy and is committed to protecting the personal information you provide when using our website or contacting us.

This privacy policy explains what information we collect, why we collect it, how it is used and the rights you have in relation to your personal data.

Who We Are

This website is operated by Better Known As Ltd, the company behind Betterknownas.

For the purposes of UK data protection law, Better Known As Ltd is the data controller responsible for the personal information described in this privacy policy.

If you have any questions about this policy or how your personal information is handled, you can contact us at: hello@betterknownas.co.uk

Information We Collect

We only collect personal information where it is necessary to communicate with you, respond to an enquiry, operate our website or provide our services.

Information You Provide Through Our Contact Form

When you submit an enquiry through our website, you may provide:

• Your name
• Your telephone number
• Your email address
• Your business or company name
• The service you are interested in
• Your website address, if provided
• Your project budget, if provided
• Your preferred project timeline, if provided
• Details about your project or enquiry
• Any other information you choose to include in your message

We use this information to understand your enquiry, respond to you, discuss your requirements and, where appropriate, take steps towards providing our services.

Our lawful basis for processing this information will normally be our legitimate interests in responding to and managing business enquiries, or taking steps at your request before entering into a contract where your enquiry relates to potentially working with us.

Technical Information

When you visit our website, limited technical information may be processed automatically by the services used to host and operate the website.

This may include information such as:

• Your IP address
• Browser and device information
• Pages or resources requested
• Date and time of requests
• Server, diagnostic or security information

This information may be processed where necessary for the security, reliability, performance and operation of the website.

We do not currently use this information to create advertising profiles or track visitors across other websites.

Contact Form and Email Delivery

Our website uses Resend to process and deliver enquiries submitted through our contact form.

When you submit the form, the information you provide is sent through Resend's email infrastructure so that we can receive and respond to your enquiry.

Resend acts as a service provider processing this information on our behalf.

Your enquiry is also delivered to and may subsequently be retained within the email services we use to conduct our business.

Website Hosting

Our website is hosted using Vercel.

As part of providing the infrastructure required to deliver and protect the website, Vercel may process limited technical information such as IP addresses, request information and server logs.

We use this infrastructure where necessary to operate, secure and maintain the website.

Cookies and Similar Technologies

Betterknownas does not currently use analytics, advertising or marketing cookies on this website.

We do not currently use services such as Google Analytics, Meta Pixel or other behavioural advertising and visitor-tracking systems.

Some pages of our website may, however, contain content provided by third-party services, such as embedded YouTube videos.

These third parties may use cookies or similar technologies, or receive information about your interaction with their content, in accordance with their own privacy policies.

Where appropriate, we take steps to minimise unnecessary connections with third-party services.

If the technologies used by this website change in the future, we will review our use of cookies and similar technologies and introduce additional information or consent controls where required.

Embedded YouTube Videos

Some pages of our website contain videos hosted by YouTube, a service provided by Google.

We use a lightweight video player and YouTube's privacy-enhanced mode so that the full YouTube video player is not immediately loaded when the page first appears.

The full YouTube player is loaded when you choose to interact with the video. At this point, your browser may connect to YouTube and Google services. This may allow Google to receive technical information about your device and your interaction with the video and may involve cookies or similar technologies.

If you are signed into a Google or YouTube account, information about your interaction may also be associated with that account in accordance with Google's own privacy practices.

How We Use Your Information

We may use the personal information we receive to:

• Respond to enquiries
• Understand your business and project requirements
• Discuss potential projects or services
• Provide quotations, proposals or other information you have requested
• Communicate with prospective and existing clients
• Deliver and manage services you have asked us to provide
• Maintain appropriate business and financial records
• Protect the security and operation of our website and services
• Meet our legal and regulatory obligations

We do not sell your personal information.

We do not use information submitted through our contact form for unrelated marketing purposes without an appropriate lawful basis.

How Long We Keep Your Information

We only retain personal information for as long as reasonably necessary for the purpose for which it was collected.

This may include the time required to:

• Respond to and follow up an enquiry
• Deliver services where you become a client
• Maintain appropriate business, contractual and financial records
• Meet our legal or regulatory obligations
• Establish, exercise or defend legal claims

Where an enquiry does not result in an ongoing business relationship, we will not retain the information indefinitely unless there is a legitimate or legal reason to do so.

Who We Share Information With

We may share or allow access to personal information where necessary with trusted service providers that help us operate our website and business.

These may include:

• Vercel, which provides our website hosting and infrastructure
• Resend, which provides email delivery infrastructure for our website contact form
• Our business email provider
• Other professional or technical service providers where necessary to operate our business or provide our services

These organisations may process information on our behalf in accordance with their respective roles and data protection obligations.

We may also disclose information where required by law or where reasonably necessary to establish, exercise or defend legal rights.

International Data Transfers

Some of the technology providers we use may process or store information outside the United Kingdom.

Where personal information is transferred internationally, appropriate safeguards or other mechanisms permitted under UK data protection law are used where required.

Social Media and Third-Party Websites

Our website may contain links to our profiles on social media platforms and links to other third-party websites.

If you follow one of these links, you will leave our website and the organisation operating that website may collect information about you in accordance with its own privacy policy.

Betterknownas is not responsible for the privacy practices, content or operation of third-party websites or social media platforms.

We recommend reviewing the relevant organisation's privacy information before providing personal information to them.

Your Data Protection Rights

Under UK data protection law, you may have rights in relation to your personal information.

Depending on the circumstances, these can include the right to:

• Ask for access to the personal information we hold about you
• Ask us to correct inaccurate or incomplete information
• Ask us to delete your personal information
• Ask us to restrict how your information is processed
• Object to certain types of processing
• Request the transfer of your information where the right to data portability applies
• Withdraw consent where we rely on consent as the lawful basis for processing

These rights are not absolute and whether a particular right applies will depend on the circumstances and our legal obligations.

To exercise any of these rights, please contact us using the details provided in this policy.

You also have the right to raise a concern with the Information Commissioner's Office (ICO), the UK's independent data protection regulator.

Security

We take appropriate technical and organisational measures to protect the personal information we process against unauthorised access, loss, misuse, alteration or disclosure.

However, no method of transmitting or storing information electronically can be guaranteed to be completely secure.

Changes to This Privacy Policy

We may update this privacy policy from time to time to reflect changes to our website, services, technology providers or legal requirements.

When we make changes, we will update the date shown at the top of this page.

Contact Us

If you have any questions about this privacy policy, how we handle your personal information or would like to exercise your data protection rights, please contact:

Better Known As Ltd